In today’s digital landscape, the way we consume and monetise art has dramatically shifted. The traditional model of creating art for art’s sake is no longer viable if you want to sustain yourself financially. Instead, we must think strategically about how to produce content that drives traffic to our art, making the art itself the precious commodity.
Take the music industry as an example. To get noticed, you need a radio-friendly track—one that’s short, devoid of swearing, and follows a specific format. This track serves as the lead for the album, acting as a sales funnel. Once people are hooked by the lead track, they are more likely to purchase the entire album and explore your back catalogue. If they become true fans, they might join your community, attend your tours, and buy your merchandise. These higher-margin items can significantly contribute to your revenue.
The challenge, of course, is to stand out in what often feels like a hellscape of endless content. But this is the way forward. By strategically creating content that acts as a gateway to your more valuable art, you can build a sustainable model that not only supports you financially but also fosters a loyal community of fans.
It’s about understanding the ecosystem you’re operating in and leveraging every opportunity to turn casual listeners into dedicated supporters. This approach is not just limited to music; it can be applied to any form of art. The key is to identify your lead content and use it to funnel people towards your higher-value offerings.
In summary, the focus should be on creating content that serves as an entry point to your art. This content should be designed to attract attention and drive traffic, ultimately leading people to engage with and support your more valuable work. By doing so, you can navigate the complexities of the modern digital landscape and build a sustainable career in the arts.
One Response
LMAO … cheers. Love how you just went right back to being chill.