Astro turfing is the act of artificially creating a movement or a perception of support by manipulating online platforms through tactics such as fake accounts and paid influencers. It is a common practice used by corporations and political groups to appear more popular or influential than they actually are. Although it is a digital phenomenon, its impact extends into the real world as well. Astro turfing undermines the authenticity of online discussions and creates an environment of distrust and manipulation. The speaker, who has experience in digital marketing, will explain how astro turfing works, provide examples, and discuss why the current system allows for these practices to thrive. Their goal is to educate the audience about the issue and encourage people to recognize and combat astro turfing.