The speaker discusses their frustration with always having to share their devices with their children, as all their tech has become obsolete. They express how their computer and iPad are no longer theirs and how they have had arguments with their child over a charger. Despite these challenges, the speaker shares that they have found ways to monetize their content without having to beg for money.
In addition to sharing their personal frustrations with their children and devices, the speaker emphasizes the cost of creating content, mentioning thousands of dollars spent on gear. They express a desire for those who can afford it to support their work, rather than individuals who cannot. The speaker plans to set up a course to monetize their content and explains the role of data-driven decision making in marketing and user experience design.
The speaker delves deeper into the concept of data-driven decision making and the importance of metrics in making informed choices. They discuss how numbers and user feedback play a significant role in influencing decisions, using the example of customers complaining about cold food to prompt improvements. They also mention their career in user experience design, how design is undervalued, and how product design and political campaigning have overlapping principles.
Beyond discussing the role of metrics in decision making, the speaker explores the concept of A/B testing and its impact on design and product development. They emphasize how businesses constantly test and refine their products to increase conversion rates and improve user experience. The speaker suggests that human behavior and nudging techniques play a role in product design, highlighting how bad actors exploit these techniques to their advantage.
A/B testing is further unpacked, with the speaker providing examples of companies like Amazon and eBay that regularly update and adjust their platforms based on data and user feedback. They comment on the sterility and cookie-cutter nature of design when principles that consistently work are adopted. The speaker connects this discussion to the influence of behavioral economics, highlighting how good and bad actors leverage these insights to shape user behavior.
The speaker explains the connection between the topics discussed so far and fandoms, suggesting that human behavior and the exploitation of behavioral nudges play a part in how fandoms operate. They mention bad actors who are aware of these psychological nuances while most well-meaning fans are not. The speaker emphasizes the importance of understanding these dynamics in order to navigate fandom spaces effectively.
Concluding their reflections, the speaker underscores the overlap between product design, political campaigning, and selling to customers. They tie this back to their conception of themselves as a nudge expert, someone skilled in persuading and encouraging specific behaviors. The speaker asserts the interplay between designers, marketers, users, and bad actors in shaping the trajectory of products and fandoms.