In this transcript, the speaker discusses their frustration with the assumption that people have the same level of knowledge and experience as themselves in regards to digital marketing and technology. They talk about the importance of explaining basic concepts, but also acknowledge that it would require years of experience to fully understand the intricacies of their field. The speaker considers starting a series to educate others on the tactics and abuses in digital marketing, highlighting the ease with which regulations and rules can be bypassed. They also reflect on their past attempts to create an ethical agency in a field where transparency and billing practices are often questionable. Lastly, the speaker mentions their decision to pursue research as a way to understand the commercial aspects of their field better.