The speaker, who is a creator on the internet, expresses frustration with marketers justifying bad user experience decisions by saying “but it works,” questioning what exactly they are measuring and whether it is short-term or long-term. They criticize the reliance on meaningless KPIs, such as clicks and subscriptions, and emphasize the importance of considering how users feel when they interact with a website. The speaker illustrates their point with examples of frustrating pop-ups and manipulative marketing tactics that make them lose trust in certain websites, leading them to avoid buying from those sites. They argue that while these tactics may work in the short-term, they ultimately alienate users and are not effective for selling. The speaker calls for a focus on providing something users want and building trust, rather than tricking them into giving out their information. They stress the importance of playing the long game and building genuine relationships with customers, rather than seeking easy fixes or quick results. At the end, they invite people to get in touch if they want to discuss these issues or request an audit, and encourage them to like, subscribe, and share the message.