I’ve always had a complicated relationship with Twitter. As someone who’s ridden the tech wave and advised on digital strategy for years, I’ve seen the platform evolve from a niche hangout for tech-savvy individuals to the chaotic mess it is today. I was one of the first million users, and back then, it was a place where smart, interesting people gathered to escape the mundane. Now, it’s overrun by crypto bros, culture warriors, and the outrage machine.
The tipping point came when I realized that my efforts on Twitter were no longer yielding any return. Despite my 25-year career in digital strategy and my deep understanding of the platform, my reach has been throttled. I’ve spent countless hours crafting tweets, only to be met with minimal engagement. The platform’s algorithms and policies have made it nearly impossible for someone like me, who doesn’t fit into a neat corporate box, to thrive.
Twitter was once a place where I could be myself, share jokes, and engage with a community of like-minded individuals. It was my water cooler, my escape. But as the platform grew, so did the noise. The smart conversations were drowned out by the loudest, often least informed voices. The introduction of blue checks and the rise of influencer culture only exacerbated the problem.
One of the most frustrating aspects has been the unsolicited advice from men who assume I don’t know what I’m doing. It’s infuriating to have my expertise questioned simply because I’m a woman. I’ve been in this industry long enough to know what works and what doesn’t. I don’t need advice on how to grow my channel or make my graphics better. What I need is reach and support, both financial and in terms of sharing my content.
The final straw was the realization that Twitter’s value proposition had shifted entirely. It’s no longer a place for meaningful engagement or growth. The platform’s focus on features over user experience, the mass reporting issues, and the departure of key staff members all point to a company that’s lost its way. Even the introduction of Twitter Blue, which promised enhanced features, has failed to deliver any real value.
So, I’ve decided to step back. I’ll keep my account, but it will be padlocked and used primarily for broadcasting. I won’t be investing my time or energy into creating content for a platform that doesn’t reward my efforts. Instead, I’ll focus on other channels where I can make an impact and generate income.
It’s not an easy decision. I’ve spent years building my presence on Twitter, and it’s been a significant part of my professional and personal life. But it’s time to move on. The platform that once felt like home has become a hostile environment, and I refuse to continue pouring my energy into a black hole.
For those who’ve followed me on this journey, thank you. Your support has meant the world to me. I’ll still be around, just not as much on Twitter. You can find me on my website, LinkedIn, and other platforms where I can have a more meaningful impact. It’s time to take my own advice and focus on what truly matters.