Your Customers are Waiting for the Icebreaker a.k.a.

I don’t generally like to comment on or analyse viral videos, because it often leaves people with the impression that “viral” (I mean truly viral) is something you manufacture, rather than something that is, for most part, fairy dust.

There are, of course, ways to increase your odds, and it is usually a perfect storm of unscripted, relatable pain and ‘ri…