Not-Boring Marketing: Be comfortable with risk and lean into fear.

You may have realised by now that I don’t do boring. I don’t do generic. I definitely do not do safe marketing. I work with my clients to break through some of their fears around standing out, and encourage them to take more risks in the drive to be more authentic and not-boring. Of course, I cop flak, but most people I talk to privately, say “I wish I …