Marketers are way too complacent with data.
This is an Op Ed I wrote for The West Australian. It appeared in the Marketing Section. unfortunately the link appears to be dead, so here is a link to the archive, and the post referring to the article. LOL the internet is forever, folks. No, it isn’t.
Keep reading with a 7-day free trial
Subscribe to Téa Smith to keep reading this post and get 7 days of free access to the full post archives.