Google & SEO: Move Beyond Keywords, Talk to People.

Oh, the horrors, you say.

Yep, the time has come. You can’t avoid it anymore.

You have to invest in social media as part of your “SEO strategy”, and if you don’t, it will affect your ranking on Google. I (and just about any other Social Media Strategist worth their salt) have been saying it for a while now: traditional keyword-based SEO, is on its way out.