Téa Smith

Téa Smith

Aged Like Milk

Get real: moving beyond personas and into empathy with your customers.

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Téa Smith
Mar 09, 2016
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Ah, empathy.

The word that everyone talks about, and thinks they have, but very few are actually able to put into practice.

Empathy, not to be confused with sympathy, is being able to sit in someone else’s shoes, and feel the way they feel about a certain situation. Empathy is feeling without judgement. Sympathy, on the other hand, is to understand someon…

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