In 2014, Twitter was facing significant problems with its business model and user experience. It needed to inflate its user numbers to satisfy shareholders and attract advertisers. Ad fraud and click farms were also prevalent, compromising the integrity of user impressions. Twitter became beholden to advertisers and their demands, leading to a flawed system and a surge of bots and troll farms. Additionally, individuals within the industry, fueled by narcissism and emotional immaturity, sought validation and clout through their online presence. This combination of factors, along with political interests and external influences, created a perfect storm that ultimately led to the devaluation of Twitter’s checkmark verification system. Amidst all this, understanding the complex psychology behind social media use and online identity fusion becomes crucial for researchers in the field.